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Celebrate International Women's Day 2024 with Pearsons Florist

February 22, 2024 | International Women's Day

International Women's Day 2024 campaign theme is 'Inspire Inclusion'

Friday March 8th 2024

The campaign theme for International Women's Day 2024 is Inspire Inclusion. When we inspire others to understand and value women's inclusion, we forge a better world. And when women themselves are inspired to be included, there's a sense of belonging, relevance, and empowerment. Collectively, let's forge a more inclusive world for women.

From www.internationalwomensday.com

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What is International Women's Day?

International Women's Day (IWD) celebrates the social, economic, cultural and political achievements of women all over the world. The day marks a call to action for gender equality. Many and significant events are held worldwide as groups come together to celebrate women's achievements and call for women's equality.

Marked annually on March 8th, IWD is one of the most important days of the year to:

  • celebrate the achievements of all women
  • educate and raise awareness for women's equality
  • call for positive change in the advancement of women
  • lobby for accelerated gender parity
  • fundraise for charities that focus on women
Everyone, everywhere can play a part on International Women's Day. From a wide range of IWD campaigns, events, rallies, lobbying and performances - to festivals, parties, fun runs and celebrations - all IWD activity is valid. That's what makes IWD inclusive.

What is the History of International Women's Day?

From the early 1900's the foundation for an International Women's Day was laid. In 1908 thousands of Women marched through New York City demanding shorter hours, better pay and voting rights. This lead to the first National Women's Day being marked in the United States in 1909. In 1910 the first International Women's Day was proposed by a council of Women in Europe - that women from all over the globe should celebrate on the same day. The movement really took off from 1975 onwards when International Women's Day was marked by the United Nations. The UN announced their first annual theme "Celebrating the past, Planning for the Future" which was followed in 1997 with "Women at the Peace table". Onwards from the late 1990's a theme was announced each year to help advance the rights of women in all countries and all works of life.

Every year, International Women's Day grows in status. To make a difference, think globally and act locally.

International Women's Day and our Industry

You won’t be surprised to read that most people working in the Florist industry are women. And by far most students that have graced the doors of Pearsons are female - at least 95%!! And of course, many small flower businesses, flowers shops and wedding floral studios have women owners. They are small, independent and contribute greatly to the flavour of the florist industry.  

Celebrating women's achievements and increasing visibility, while calling out inequality, is key. Gender equality is essential for economies and communities to thrive. A gender equal world can be healthier, wealthier and more harmonious - so what's not great about that? The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth ... so let's make it happen. Collectively, we can make change happen. Collectively, we can each help to create a gender equal world.  

And, of course we LOVE the colours that are widely associated with modern feminism - purples, whites and green!

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Inspiration from our own History

In the lead up to International Women’s Day on March 8, the team at Pearsons have been sharing stories about the exceptional women in our lives; friends, wives, girlfriends, mothers, grand mothers, aunts, employees and colleagues who have made (or continue to make) selfless contributions to the home, office, school, community and beyond. These are the incredible women whose efforts and sacrifices often go unacknowledged. Even when we say “congratulations” for a win at work or “thank you for going above and beyond your call of duty” on that project, it’s easy to overlook that (on average) these women are still juggling the majority of domestic duties at the same time. Let’s not forget the gender gap when it comes to equal pay either!

For Pearsons Florist owners, managers & designers - International Women’s Day is a time when they devote particular respect to their company founder - mother and grandmother Clare who, together with her husband Fred, established Pearsons Florist in 1969 and sowed the seeds of the blossoming business that they would be proud to be a part of today. Clare worked tirelessly in the original Bondi store while being the primary carer for her four children!!

How to celebrate International Women's Day in 2024

In Sydney many companies and organisations will hold events for staff and clients. A lunch or dinner with inspirational speakers gives us all the opportunity to open the dialogue on Women in the Workplace and how we can work to re-shape the system and remove the barriers so that all women and girls can unlock their potential and drive better outcomes for the future. While significant progress has been made, women face significant obstacles to achieving equal participation in the economy. Without equal access to education, employment pathways, financial services and literacy, how can we ever hope to reach gender equality? We must ensure women and girls are given equal opportunity to build their capabilities and strengthen their capacity to learn, earn and lead.

However you choose to mark International Women's Day it is important to remember to #beinclusive - Everyone, everywhere can build on International Women's Day's century long history to help forge positive change for women and girls. That's why it's important to be inclusive, not exclusive.

What flowers are appropriate for International Women's Day?

The colours of International Women's Day are purple and green based on the original suffragette movement from the late 1800's. Many events happening in the week around International Women's Day will incorporate these beautiful colours. It is empowering to be surrounded by these rich colours and tones that bring the theme to life. Suitable flower arrangements would incorporate these stunning colours. Flowers like roses, hydrangea, disbuds, chrysanthemums, orchids, tulips and lisianthus are all available in these lovely shades. At Pearsons we incorporate as many of these pretty flowers as possible into our International Women's Day range.

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Our range is designed to help you decorate your event on work space with the colours and because the gesture of giving flowers is an act of gratefulness. It’s about making that special someone feel valued, appreciated, seen. On International Women’s Day, giving flowers to your personal wonder woman also signifies your acknowledgement of the social, economic, cultural and political achievements and contributions made by women in general. It’s a commitment to further gender equality.